The platform is rolling out a new feature that enables them to cut down on the quantity of artificial intelligence-produced content appearing in their streams. This step comes as the platform disclosed that it currently hosts in excess of 1 billion AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a widespread rollout. This development coincides with a rise in content created by AI, driven by recent AI video creators.
The Broader AI Trend
It has been noted that nearly one in 10 of the most rapidly expanding channels on a competing service only show AI-generated videos. A large amount of this material is considered mass-produced AI material, a term for poor-quality, factory-style content that is typically illogical or surreal.
“We know from our community that many people like content made with AI tools, including computer-generated images to educational videos, and we aim to provide users the power to adjust the amount of that, based on their own preferences,” stated a platform representative.
Scale of AI Content
The platform announced that there are presently 1.3 billion videos on its service identified as made with AI. Overall, in excess of 100 million media items are submitted to the service every day, making AI content a limited percentage of its total content library.
How to Adjust Settings
Viewers will be capable of decrease or raise the level of AI content they view by using the content preference setting in the application and selecting AI-made media. Additional categories that are already be controlled under the setting cover news, clothing, aesthetics, and choreography.
Platform Guidelines
Its policies require users to identify “realistic” artificially created content, and it prohibits dangerous fake videos of well-known individuals or crisis events. Any authentic-looking AI video that is not labeled can be deleted under its user guidelines.
Additionally, the platform will now add an “AI-made” tag to content produced via its proprietary AI systems, or detected by an cross-platform project for spotting content made by AI. This action is intended to help prevent users from trying to evade the labeling process.
AI Literacy Programs
TikTok is also launching a two million dollar educational fund for specialists and groups to develop learning resources about ethical AI use. This initiative will assist educational bodies focused on teaching programming and robotics.
Content Safety Approach
The video-sharing app has supported its safety measures, following debate over plans to make redundant a large number of content moderators in the UK. The company is set to cut a significant number of roles in its trust and safety department in its British office, with trade unions and online safety experts raising concerns that people are being substituted by machine-led review.
A senior executive clarified that human moderation would still have a role, but automated tools can shield workers by removing the most graphic content ahead of it gets reviewed by staff. The company reported a notable drop in disturbing and violent content reviewed by human moderators over the previous year due to reliance on its automated systems.
“We think that it’s essential to balance people and machines to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s very important to limit contact with unsafe media as quickly as possible, which is why a significant AI assistance is really helping us operate efficiently.”
